What I did:
• User Flows
• Product Strategy
• Product Management
• UI Design
• Usability Testing
The initial version of Uptual was a platform where customers could find contractors, ask for quotes, hire a contractor and pay online. We realized we could significantly improve the product by making it more social, and this ultimately resulted in a product pivot.
Uptual 2.0 would be a socially focused platform. This would result in higher user engagement and viral growth through users sharing content on social networks. It would also add the ability to find any type of pro, not just contractors, which would appeal to a broader user base.
I was the lead product designer, and was there to conceive the concept, create a product road map, and design the user experience, design product interfaces and perform usability tests.