Uptual - Local Discovery

Uptual is a social local discovery site for finding things to do and places to see in your city. It launched in 2013.

I collaborated with an amazing team of developers to start Uptual and see it through several pivots. We built the initial version as an online marketplace for contractors and consumers. The second version was an online tool where people could find any type of professional using social recommendations. The third version was a social discovery site for your city. Uptual is a fast paced entrepreneurial environment with a vision to make a real difference in the world.

I learned ALOT from my experience at Uptual because we went through 3 big pivots, and each pivot was filled with learning opportunities. A key lesson I picked up is that testing and validating product assumptions early in the product development cycle is KEY to success. I also learned the value of taking action but in a lean and smart way, creating and testing design solutions as quickly as possible with as little expense as possible. And I got really good at communicating fluently with developers, marketing, business and product people.

What I did:

• Wireframes 
• User Flows 
• Product Strategy
• Product Management
• UI Design 
• Usability Testing