What I did:
• User Flows
• User Personas
• Clickable Prototypes
• UI Design
• Usability Testing
Uptual 1.0 is an online marketplace for homeowners and contractors.
I was brought in as lead product designer for Uptual and helped define the product, created user & product flows, built click-through prototypes, wireframes, and designed the user interface.
I worked fast, preferring to keep designs simple during pre-launch so we could ship, test, and iterate quickly.
I conducted usability tests which resulted in a product pivot. See Uptual 2.0 for the result.