Uptual 1.0

What I did:

• Wireframes 
• User Flows 
• User Personas 
• Clickable Prototypes 
• UI Design 
• Usability Testing

    Uptual 1.0 is an online marketplace for homeowners and contractors. 

    I was brought in as lead product designer for Uptual and helped define the product, created user & product flows, built click-through prototypes, wireframes, and designed the user interface.

    I worked fast, preferring to keep designs simple during pre-launch so we could ship, test, and iterate quickly. 

    I conducted usability tests which resulted in a product pivot. See Uptual 2.0 for the result.